December 1, 2013
Registration Opens 2 December 2013
The Personal Data Protection Act 2012 (PDPA) provides for the establishment of a national Do Not Call (DNC) Registry. Individuals may register their Singapore telephone numbers with the DNC Registry so as to avoid receiving unsolicited marketing phone calls, mobile text messages such as SMS or MMS, and faxes sent to those numbers.
Impact on individuals
There are 3 separate DNC registers: the No Voice Call Register, the No Text Message Register and the No Fax Message Register. By registering your telephone number with the relevant DNC register, you will avoid receiving messages that have any of the following purposes:
- to offer to supply goods or services;
- to advertise or promote goods or services;
- to advertise or promote a supplier, or prospective supplier, of goods or services;
- to advertise or promote land or an interest in land;
- to advertise or promote a supplier, or prospective supplier, of land or an interest in land;
- to offer to provide a business opportunity or an investment opportunity;
- to advertise or promote a business opportunity or an investment opportunity
- to advertise or promote a provider, or prospective provider, of a business opportunity or an investment opportunity; or
- any other prescribed purpose.
Such messages are referred to as "specified messages" in the PDPA.
If you have registered your telephone number with a DNC register but still wish to receive specified messages from any organization, you should let the organization know that you consent to such messages being sent to your phone number. The organization may then send you such messages until you withdraw your consent.
Impact on senders of specified messages
From 2 January 2014 onwards, anyone wishing to send a specified message to any Singapore telephone number must first check with the relevant DNC register(s) and confirm that the number is not listed on the register(s). No one will be allowed to send specified messages to Singapore telephone numbers that are registered with the DNC register(s) without first obtaining prior consent from the user/subscriber of that number. Sending specified messages to numbers listed on the DNC register(s) without consent is an offence.
If you intend to rely on the prior consent of a user/subscriber for sending specified messages, you must ensure the consent (of the type as described in the PDPA) is still in force at the time of sending the message. You should also be prepared for that consent to be withdrawn at any time.